“Perumayee, a young grandmother in her early 60’s at one of the villages of Southern India, always had a dream to serve the people. The best way she thought of achieving that greater purpose was by serving pure food. The old lady dressed in a red yellow saree used to meet the farmers from distant villages, assured them to buy their best quality farm originals at generous prices. She ground those handpicked seeds with her hands using a traditional wooden cold press, an art she learnt from her father. With a careful observation she filtered the oil under the perfect sun. She fondly used to say, when you close your eyes and taste the real oil, the aroma and the taste shall remind you of the land, the raindrops and the climate where the seeds were harvested. With that art being passed on to the family, Chekko was created to serve pure oil to humanity.”