This is the best quality cold pressed oil I have used in chennai. I tried many brands even tata and kfc nirmal. It all increased inflammation on my gum after oil pulling. Chekko coconut oil is the only one which calmed my gum, brightened my teeth and controlled my gum recession. Best and pure quality oil. Tried the sesame and coconut oil for oil pulling and hair and body massage. No need to think twice, just trust this brand blindly.